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怎么增加网站点击次数

日期:2019-05-17 来源:外链代发 编辑:创五纪
  网站优化过程中,最害怕的一件事情那就是跳出率过高。比如一家实体店,用户刚刚进门然后转头就离开了,掉头就走对店主来说,实在是一件不好的体验,心情会边的沉闷起来,而网站过高的跳出率和这个如出一辙,用户刚刚打开网站,马上觉得不对,然后在不到几秒的时间,就关闭网站,扬长而去,用户这种体验,准确的说,用户这种表现,可能和网站过分“增加点击次数”设计有关。
 
  小编在流量某门户网站的时候,不小心被一条广告所吸引,现在的很多广告虽然标注了广告两个字,但是过于不够显眼,而且广告和标题几乎是一样的,这样就进入了一个网站,这个网站有一个特点,从首页开头一直往下拉,铺天盖地全部都是诱惑人的广告,似乎网站运营者很自信,如此多有趣的事情,不怕你不点击。而身经百战的小编,则选择了关闭,因为这样的网站会让你陷入无限的垃圾信息循环中,甚至会中了病毒。说白了,就是我不相信你,你再多的诱惑也无法打动我的心。
 
  无疑,网站这种为了增加用户点击而“精心”设计的套路,对于深谙互联网套路的网友来说,早就明白了怎么回事,除非他们无聊,否则不会轻易点击的。用户和网站之间的大多数是“狭路相逢”的,这种狭路相逢并非要PK一次,而是各自揣摩各自的心思,网站要懂用户,用户要相信网站,二者之间需要那种“确认一下, 遇到对的人”。才会继续沟通下去,有了信任才是增加用户点击次数的保证,也是减少用户跳出率的核心所在,如果无法建立这种关系,纵然设置一千个抓心挠肺的标题,终究还是一场空,更何况,互联网用户早已经进入成熟阶段,一些简单的伪装,他们能够轻松明辨是非。
 
  自然,网站为了增加用户点击,还有很多设计,比如,把一篇文章分割成好几个页面,
 
  当用户每翻一下页面,就会让文章前后左右的广告重新呈现在用户面前一次,在这个信息泛滥的时代,已经无法来分辨一篇文章究竟是好是坏的年代,真不知道什么样的内容会让用户能够不断的翻页浏览……除此之外,还有在文章末尾增加推荐阅读,在首页上放置一些广告,甚至还有飘动的浮标,“勾引”用户浏览……这些方法曾经有效,但是时代的变迁,如今是否有效无法考证,现在却提出了一个新的观点,为用户“减负”。
 
  所谓为用户减负,方法很简单,当用户访问网站的时候,能够在最短的时间内找到自己需要的内容。有些网站对于这样的做法包有怀疑,如果用户很早就知道了真相,下次还会来吗?微信小程序的推出,似乎预示着这种趋势已经无可阻挡,一个应用,就像打开网页一样方便便捷,还有比这个更快的吗?随后支付宝、百度都推出了类似的产品,目的只有一个,让用户节省时间,如果用反向思维,那就是在最短的时间去征服用户。https://www.sohu.com/a/311932624_456456
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