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关键词优化和整站优化有何区别?

日期:2019-04-19 来源:外链代发 编辑:创五纪
  关键词优化是为了让我们的企业信息更多的被知晓,也是为了更多的让客户来成交,而在优化行业,又分为整站优化和关键词优化,那么这两者之间的区别在哪里呢?今天外链代发seo为大家分享一下这相关的内容。
 
  定义上的区别
 
  什么是整站优化?
 
  整站优化主要是指对网站的整体架构进行调整,使网站内容更符合网民的搜索习惯,获取更多的访问流量,提升搜索引擎的信任度以及网站的知名度,这种优化方式侧重于提升网站的流量,权重以及关键词排名。
 
  什么是关键词优化?
 
  关键词优化主要是指围绕某个特定的关键词进行优化,围绕该关键词更新网站内容,增加关键词在网站中的相关度和收录,从而提升关键词排名。
 
  方式上的区别
 
  关键词优化其实是网页权重优化的体现,围绕特定的关键词展开优化,旨在提升关键词在搜索引擎中的排名,这也是大多数人通常认为的搜索引擎优化。整站优化可以被认为是SEO优化的高端表现形式,它主要以网站为中心,考虑网站的整体架构、内容、关键词、链接等各个方面,这样的优化更能提升用户的访问体验以及搜索引擎对网站的信任度和友好度。
 
  效果上的区别
 
  关键词优化主要是针对网站特定关键词的优化,这种方式属于快速优化,优化时间短,成本低,但是效果并不能持续,因此这种优化方式并不利于效果转化,对网站的整体优化效果,甚至是企业的产品销量,品牌形象等的作用也是有限的。相比之下整站优化更能满足网站长期发展的需求,通过对网站整体的调整和优化,使网站获得良性发展,提升网站关键词的整体排名,从根本上改善网站的质量,提升访问流量以及效果转化。
 
  关键词优化主要是针对网站特定关键词的优化,这种方式属于快速优化,优化时间短,成本低,但是效果并不能持续,因此这种优化方式并不利于效果转化,对网站的整体优化效果,甚至是企业的产品销量,品牌形象等的作用也是有限的。相比之下整站优化更能满足网站长期发展的需求,通过对网站整体的调整和优化,使网站获得良性发展,提升网站关键词的整体排名,从根本上改善网站的质量,提升访问流量以及效果转化。
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