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搜索排名专员教你怎么检测优化的效果

日期:2019-04-19 来源:外链代发 编辑:创五纪
  网站的优化结果是为了让我们的网站有更好的排名,同时也是为了让更多的人看到我们的信息,这是所有SEO从业人员的目的,那么我们怎么检测是否做到了这个目标呢?今天外链代发seo为大家介绍几点内容。
 
  排名检测
 
  在对网站优化操作完成一段时间后,为了完整地了解工作成果,我们要系统性地检测关键词排名情况。除了检测首页目标关键词排名之外,我们要检测典型分类页面目标关键词和典型最终产品或文章页面关键词。针对于排名检测,站长最好养成良好习惯,用一张EXCEL表格仔细记录你需要检测关键词,然后定期(每周或者每个月)检查它们排名情况,这样下来站长们就可以对自己网站发展情况有个更加完整和形象认识。
 
  收录检测
 
  收录检测主要检测以下三方面内容:总收录数量、特征页面收录数量以及各分类页面收录数量。总收录数量大致表明了你网站受搜索引擎欢迎程度,反映了网站整体运作健康状况。特征页面数量收录情况反映了你网站内页优化情况,可以一定程度上看出你在长尾关键词方面做工作是否起到了效果。而各分类页面收录数量则可以让你对整个网站不同部分收录情况有一个整体把握,好在后期给出针对性措施。
 
  转化率检测
 
  现在做SEO有一个误区,以为关键词排名就是最终目。其实对企业来说,关键词排名可以认为只是“过程”,最终导致业务量增加才是最终目,然而我们在工作过程中注意转化率检测是非常有必要。站长们可以建立一个表,记录不同时期网站来访流量和业务单数对比图。如果发现业务量增长显著跟不上流量增长,那就证明优化方向上出现了偏差,一般来说很可能是关键词定位不够准确,或者长尾词做不够好。在这种情况下,就要仔细分析网站目标客户群体是什么人,他们在互联网上搜索习惯是怎么样,然后重新制定网站关键词,进行优化改进。
 
  外链检测
 
  外链数目也是SEO优化效果中很重要一部分,我们主要需要检测首页外链数、网站总外链数、特征页面外链数。一般来说,用雅虎工具用来查询到外链是比较准确,此外Open Site Explorer效果也不错。
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